DIANA GREEN – VISIONLED GLOBAL
Industry: Textile & Flooring Industry
Case Study One: Modular Carpet Tiles, Australia/NewZealand
DISCOVERY – situational analysis
Challenge: Limited profitability- shrinking sales of in-house design; address communication issues across sales, marketing and design. ( selling customised solutions in preference to in-house).
Project: Provide a change program to teach and engage in house teams to identify behaviour and their different approaches so that they form sustainable communications across departments so that in-house collections deliver profitable outcomes.
ENCOURAGE – inspire to participate
Findings:
The real problem resided within the structure of the organisation – lack of integration, each area caused ‘silo’ work behaviours.
Management lacked understanding of;
- how to bridge from historic company structure and behaviour
- how to connect and engage staff to encourage initiative
- lack of leadership framework and direction
- lack of communications with end user real needs
- requirements to integrate communications – and inspire involvement
ENVISION – imagination, concept to cultivate
What Happened:
“Diana worked with our design, sales and market teams using Design of Thinking, now the DoT Approach, methodologies.
It was over a 9 month period, delivered via participants ‘hands on’ engagement. This was designed to integrate different ways to approach challenges via experiential learning (safely – doing things differently) to open and challenge thinking, encourage risk taking and help build participants awareness in an innovative way.
“All sessions were designed for us to learn and find insight thereby imbedding ways to individually and collaboratively think about our work, our purpose, output and goals”.
This also meant learning to communicate across the organisation.
“Diana led us to build a “MAP” of the future journey, connection to the different areas in the business.
This included learning to identify and create end user personas and implement different capabilities.
Results:
High performance team has led improvement to:
- internal communications and team collaboration.
- on going confidence to design practice, efficiency and creative design output.
- improved outcomes and solutions for the organisation.
- co-create; management, marketing, sales, manufacturing and design co-support, collaborate and build projects together.
- design department, responsible for the design of product collections and refer to end user markets for input often returning with orders. The company is regarded as market leaders in their field. Measurable results show an increase in performance: Within 12 months sales of the in house collection ranges went from 10% to 60%
ENGAGE – interpret, integrate to implement
Case Study One Testimonial;
“This program changed us; our ability to work as teams and implement what we had learnt into our business. By identifying and connecting directly with other areas across the business and our end users, we have incorporated different processes and strategies, new methods with a range of approaches, whilst maintaining functional and practical ways to implement and incorporate the product and services.
Last comment by James Mfula, team leader and manager.
The teams are inspired, motivated, focused. It’s catching….the impact of this has spread across our organisation
James Mfula Chief Designer